Don't forget the basics: Here is a list of 10 hints and tips worth considering before you set out on your journey "To Get Noticed."
*Remember: Finding time to prepare for the conventions, trade shows, and the expo circuit can be time well spent if the it brings the results you want: building your networks and exposing potential customers to your products and expertise.*
10 - Increase booth traffic by promoting your participation on your website or in a local newspaper.
9 - Sign up early and request a high traffic area of the show.
8 - Booth layout and design - Don't wait until the last minute to pull together your booth. A table with some leaflets is one option - but why not wow your customers with a live demonstration or interactive experience.
7 - Promote your brand; make sure people know who you are and what you do! - Consider a "show promotion" - if it's a % off an order placed at the show, or a free item with a purchase, motivate customers to choose you by offering an incentive.
6 - Build your contact list - have a way for customers to sign up to your mailing list and drop them a line within 48 hours of the show to thank them for visiting you at the recent event.
5 - Information / Information / Information - If it's a leaflet or a catalogue, share information about your business and products or services. Some people prefer taking time to think about making a purchase - give them the time and space to make a decision. Give out information like confetti.
4 - Be welcoming: a handshake or a candy bowl can draw people to you. While they’re at your exhibit ask them if they found what they were looking for at the show… Who knows it could be you!
3 - Don’t eat at your booth. Take your lunch break elsewhere – it’s hard for your customer to have a meaningful experience with your lunch in your teeth.
2 - Keep your messages simple and consistent. Pick 2 or 3 things that are important for people to know about your business. Too many things and they may just confuse you with the other guy.
1 - Staff the booth with the right people. It may be tempting to have someone you know, cover for a few hours at the booth while you are not available, but do they know enough about your business to represent the type of work you do? Could they answer any tough questions a potential customer may have? More importantly, can they share your passion and enthusiasm for your business and give a potential customer the right first impression at your next trade show or expo?
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