Twitter - To be, or not to be?

The economics of communications is all about sharing newsworthy stories in a variety of formats - and adding a twist to make them worth talking about. Regardless if you Tweet, YouTube, Facebook, email your friends or contact your local paper - news will be shared. And news stories that are shared will either peak your interest or put you to sleep.

What makes a good story? There are several ingredients:

1 cup - honesty
1 cup - uniqueness
1/4 cup - human emotion
a pinch of humor

Stir until blended, and if it's not quite right simmer over night - until it tastes just right.

And if you didn't fall asleep while reading this - consider commenting! Add to the economic upturn of communications.

If Only Everyone Were SMUG (Graduates)

A great way to better understand our changing society, and its shift to an "information now mentality" is to seek out information and conferences on the hot topic of social media.

Today at a LifeScience Alley Presentation, @LeeAase provided insight to his experience. Lee has a great portfolio to prove he's walking the walk. His fluid discussion on the interelated aspects of blogs, tweets, Facebook, and YouTube have created a platform where truly, his bases are covered.

The presentation is available at:
http://social-media-university-global.org/2009/08/lifescience-alley-presentation/

Are you SMUG? http://social-media-university-global.org/

Adding Social Media to Your Mix

Challenges faced by marketers today include adding new marketing channels to the mix. To get the go-ahead of traditional leadership can be as difficult as moving a large ship, in certain organizations, in the areas of social media marketing.

Does your organization seem to be the late-adopters when it comes to new technology? How have YOU been able to implement blogging and email marketing within your organization?

What have you done to take the helm, so-to-speak, and navigate through uncharted territory?